Suru
SURU is a Barcelona-based brand that cares deeply not only about the quality of its products but also about their impact on the environment and the everyday experience of the people who use them.
For their product presentation, we set out to create a cosy, welcoming atmosphere — one that feels warm but never overwhelming, allowing SURU’s minimal design to shine clearly and confidently in every shot.
For this project, we chose one of the spaces from our Catalog: The Mosswood Cabin (link). Its wooden interiors, surrounded by a lush green forest, immediately resonated with SURU’s team. We carefully adapted the setting to ensure that the Teula collection would look its absolute best in this environment.
We see furniture not just as functional pieces, but as artworks. And like any artwork, they deserve a thoughtful backdrop — one that enhances their presence, draws attention to their details, and allows them to tell a story. It’s much like setting a stage in the theater: the right scenery sparks the viewer’s imagination and gives the product a new identity in their mind.
By blending the greens of the forest with the calm, grounding presence of wood, we tap into a universal sense of connection with nature. This setting not only frames the beauty of the Teula collection but also reflects the values of sustainability, care, and respect that SURU proudly stands for.
